Alejandro (Alex) Castaño

Chief Marketing Officer

Alex brings a deep Marketing experience in for-profit and non-profit organizations to Gulfshore Playhouse. As the Vice President of Marketing at the Greater Naples Chamber, he helped define the Chamber’s brand and positioning of the voice of business in Collier County. Prior to moving back to Naples in 2019, Alex worked at the global advertising agency GREY, increasing marketing effectiveness with data science for clients like UPMC, Pfizer, Febreze, and other national brands. As a Brand Director at Procter & Gamble, he lead P&G’s marketing efforts for the 2016 Rio Olympics, launched new products for the Dawn brand, and led multicultural marketing for the Pampers brand. At GE Healthcare, he worked in supply chain and process improvement.

Alex’s family are his wife Sarah, his son Christian, and daughter Carolina. He enjoys playing music and coaching youth sports like Track and Wrestling.

He holds a Bachelor’s degree in Electrical and Computer Engineering from Worcester Polytechnic Institute, an MBA specialized in Brand and Product Management from the University of Wisconsin-Madison, and is a graduate from Lely High School.

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