Gulfshore Playhouse, a not-for-profit, professional theatre company located in Naples, Florida, is seeking a dynamic, detail-oriented and experienced individual to serve as Marketing Manager. Gulfshore Playhouse offers a diverse season of straight plays and musical fare ranging from venerated classics and Broadway hits to contemporary plays and world premieres. The Playhouse is passionately committed to producing high-quality, professional theatre which exceeds the expectations of the cultured residents and visitors of Naples, FL, many of whom are regular theatre patrons in New York, Chicago, Boston, Philadelphia, and Washington, D.C. Founded in 2004, the company produces in a 200-seat house with a seasonal staff of 26, and a year-round staff of 15. The Playhouse budget, currently just over $3M has grown 850% since 2009.  The Playhouse recently announced a $10M matching gift given by local philanthropists Patty and Jay Baker, which kicks off a capital campaign designed to result in a state-of-the art theatre center featuring a 400-seat mainstage, a 175-seat studio and an education wing.

Status: Full-time, year-round position
Start Date: As soon as possible

Gulfshore Playhouse seeks a Marketing Manager to join our senior management team.  The position is responsible for the leadership and management of the company’s overall marketing, advertising, and public relations initiatives, as well as for the effective promotion of each unique production, including messaging, marketing, advertising, and web and social media strategies.

The Marketing Manager reports to the Managing Director, and interfaces with senior management and others throughout the organization at strategic levels in order to determine internal marketing needs and translate them into strong and consistent messages. The position supervises the Audience Services Manager as well as a contract web designer/master, graphic designer, and adjunct marketing firm.

Representative Duties:

  • Plan and execute a marketing plan to reach goals.
  • Collaborate with the Producing Artistic Director and Managing Director to manage and execute the presentation and promotion the Playhouse’s mission, artistic vision, and image, both internally and in the community.
  • Development and oversight of overall marketing strategy for the organization.
  • Oversight of all media buys, trades, and other opportunities.
  • Provide creative direction and execute all marketing collateral and advertising campaigns for productions.
  • Develop and maintain ongoing relationships with local and national press and media contacts.
  • Engender a positive team environment.
  • Collaborate with Development to ensure integrated messaging.
  • Develop and manage various marketing budgets.
  • Oversee and manage all show program advertising sales.
  • Establish strong relationships and collaborations with community leaders, chambers of commerce, business associations, and the theatre community.
  • Help with events as necessary.
  • Manage, track, and plan campaigns.
  • Create exclusive media or partner opportunities as part of the overall strategy for each season.
  • Collaborate with the audience services manager on all public and subscription sales campaigns, as well as group sales strategies.
  • Play a prime role in charting strategy and a promotional action plan for Capital Campaign.


The ideal candidate would possess:

  1. A proven track record in the development, execution, and management of creative and successful marketing and sales programs for a professional performing arts entity, preferably a theatre.
  2. In-depth knowledge of pricing, statistics, and analytics; media buying; target marketing strategies; branding; and audience development.
  3. Advanced knowledge of social media and the available platforms, social media advertising, and email marketing implementation and tracking.
  4. Effective operational and strategic management skills in order to manage and motivate a staff in a team-oriented environment.
  5. Excellent communication and interpersonal skills in order to effectively represent the Playhouse in public.
  6. Exceptional writing, editing, and graphic evaluation skills.
  7. The ability to create and implement a balanced budget.
  8. Excellent computer skills along with knowledge of ticketing software and the MS Office suite.
  9. At least five years of increasingly responsible and successful employment in marketing and public relations, in a professional theatre or other professional performing arts environment.
  10. A Bachelor’s degree in advertising, marketing, communications, and/or journalism.  A degree in theatre is also highly desirable.

Salary: Commensurate with experience.

Please send cover letter, resume, and a list of references to Background checks will be performed on all applicants.

Would You Like to Volunteer for Gulfshore Playhouse?
First, let us make clear that we understand that in this day and age, with charities and volunteer opportunities abound, but time itself seems to be shrinking, that we appreciate the fact that you are here and considering donating some of your precious time to what we consider a worthwhile cause.

We have so many ways you can help!!

They include:

We are always looking for ushers: If you like the idea of getting to see the show for free, and are willing to donate some of your time, we need you! Usher requirements are the following:

  • Please be willing to usher for two shows of each performance (you will be able to watch once)
  • Be willing to arrive no later than 1 hour before the performance
  • Be willing to stay after the show (if you watch) for five minutes to help us tidy up
  • Wear an outfit with black on the bottom and white on top, and most importantly, bring your smile!

Fundraising event planning: On top of our productions, we have multiple events each year and we need help with the details! Join the committee, head the committee, find a space we can rent, help type letters, find sponsorship, input addresses, write letters. It’s all important at this stage of the game!

Mailings: Let’s state the obvious first! Any start-up organization is going to need lots of hands stuffing envelopes and licking stamps to get the word out there!! It’s all about education and awareness. The more people who know about us, the more money we can raise, the more events we can stage, the more quickly we can get to our goal of a new performing arts facility!!

Volunteering at the events: Depending on the event, there’s always work to be done. If it’s a theatrical event, we may need help working backstage, ushering, handing out programs, etc. If it’s a fundraising event, we’ll need help setting up the room, the equipment, getting people to the right location, etc.

Working on the productions: Do you have skills in carpentry or sewing? We could always use a few helping hands when our staff is hard at work putting the finishing touches on the costumes or set of our next production!

Monetary support: Donations are always welcome! Without continuing to raise funds, the rest is impossible. If you can, now is a great time to write a check. Or attend our next event and encourage 10 of your friends to come with you!! If you know of a business owner that might like to sponsor us or buy an ad, be sure to let us know.

Do you think you’d like to help? Please take a moment to fill in the form below. This will help us to know who you are and how we can best match your talents and interests with our volunteer opportunities.


Volunteer Now