The Board of Directors and the Producing Artistic Director seek a business minded arts professional to serve as Managing Director to administer theatre operations, oversee the opening of the new theatre complex, provide responsible fiscal oversight, and attract funding and other support from citizens of Naples and the southwest Florida region.

Founded in Naples, Florida in 2004 by Producing Artistic Director Kristen Coury with the intention to produce high quality theatre in the region, Gulfshore Playhouse (GP) is the county’s only fully professional not-for-profit theatre company and the only theatre to commission new work. Between 2009 and 2017, the Playhouse grew 775% due to the inspired leadership of its founder and the unwavering dedication of a committed board and generous community. GP has an annual budget of $3.5 million, a 13 member Board, 28 full-time staff, roughly 100 volunteers, about 1300 subscribers, and an annual attendance of about 100,000. The organization serves an additional 5000 young people who participate in GP’s extensive education and community outreach programs throughout the Naples region which includes Collier and Lee Counties, where underserved communities do not have access to performing arts programming. Gulfshore Playhouse strives to celebrate the community’s rich diversity and reach out to the broadest possible constituency to offer innovative ways for people to experience theatre. In 2016 Gulfshore Playhouse announced a $10 million matching gift from philanthropists and long–time benefactors of the theatre, Patty and Jay Baker. This gift ignited a $45 million capital campaign designed to build a state-of-the-art professional theatre and education center in downtown Naples andseed an endowment to help sustain the theatre for years to come.

Gulfshore Playhouse’s production history includes world premieres, Pulitzer Prize-winning plays, Tony nominated and Tony-winning talent, and 4 educational shows created each year for Naples students. Gulfshore Playhouse currently presents a season of six Mainstage productions between October and May that represents a variety of genres, as well as a mix of new works, Broadway hits, and venerated classics. In 2012, Gulfshore Playhouse created a New Works Festival. Now in its fifth year, the process includes a blind submission process, a corps of volunteer readers, resulting in four winners given a 15 hour workshop for each of the winning plays. The Playhouse produced its first World Premiere, The God Game by Suzanne Bradbeer, in the 2013-2014 season and followed that in the 14-15 season with another World Premiere, this one a winner of the first New Works Festival,The Butcher by Gwydion Suilebhan.That same year GP established the Synergy Series to offer audience members the opportunity to dig more deeply into the content of each play with free events such as actor and director blogs, talk backs, “script clubs” held at local libraries, and panel discussions.

Gulfshore Playhouse currently performs in an intimate 200 seat performance venue at the Norris Center, a municipal building run by the City of Naples. The new theatre complex planned to open in downtown Naples in 2021 will be architecturally striking and include a 400-seat Main Stage Theatre, a 150-seat Studio Theatre, a large airy lobby featuring an atrium, café, and exclusive Patron Lounge as well as an Educational Wing, replete with rehearsal rooms, classrooms and space for theatre for and by children.

Gulfshore Playhouse’s Education programs offer a wide variety of interactive theatre learning from pre-school through adulthood and include: ThinkTheatre, in-schools residencies that reach more than 1000 students annually in underserved Collier and Lee counties that partners with teachers to develop cross-curricular programs that develop important skills; Star Academy offers after-school and summer programs in acting, movement, voice, dance, storytelling, and playwrighting all of which culminate in a performative opportunity from showcase to full-scale production; Student Matinees bring middle and high school students to see Mainstage shows. The Playhouse recently created partnerships, through their Community Blueprint Program, with The Holocaust Museum of Southwest Florida and The Naples Philharmonic on two important interactive plays. The first, In Flight, is a short play based on the life of a Holocaust survivor which will include an interactive opportunity for the students. The second, Starcrossed, is a musicalized version of Romeo and Juliet, which will include a shortened text performed by professional actors with a variety of styles of music played by the Philharmonic.

The Managing Director is a new position that reports to the Producing Artistic Director with a dotted line to the Board of Directors. This leader will oversee the financial, operational, and human resources sides of the theatre. There will be 3 direct reports including the Business Manager, Chief Development Officer, and Marketing Manager. This is expected to increase rapidly as the Playhouse grows to meet the needs of the growing budget and the new building.

The Managing Director will direct all of GP’s financial, operational, marketing, fundraising, and human resources activities. He or she will work with the Producing Artistic Director, Board and staff to provide overall leadership to the organization as it grows its artistic and educational vision, builds a new theatre and education complex, and expands its footprint, both in the community and nationally. The Managing Director is accountable for managing the theatre’s programs and operations from a business perspective, providing responsible fiscal oversight, and helping to enhance, update and implement the Strategic Plan. The Managing Director is expected to work closely with the Producing Artistic Director, Board, and staff to ensure that the theatre:

  • Continues to build a reputation as a distinctive, exciting, thought-provoking theatre which explores historical and popular culture through plays, musicals and educational programming;
  • Retains current audience constituencies and builds constituents among a new generation of supporters (including young professionals and the diverse communities which form the local population);
  • Is financially and operationally strengthened by stewarding a growing development function, diversifying earned income opportunities, and through efficient use of theatre resources;
  • Raises campaign funds and builds a new theatre and education complex in downtown Naples.


The Director’s immediate priorities will be to:

  • Understand all facets of Gulfshore Playhouse, including the theatre’s history, culture, staff, finances, play schedule and new play development initiative, education and public programs, facility and infrastructure, operations, capital campaign and construction plans; understand the diverse local and regional constituencies in Naples and the surrounding community;
  • Manage the business affairs of Gulfshore Playhouse, including cash flow and all income and expense lines, with the intent of supporting the mission and goals while achieving greater financial growth, funding diversity and supporting permanent sustainability;
  • Oversee transition plan, growth, hiring, and systems necessary to the opening of the new theatre complex;
  • Oversee the Owner’s Representatives, appropriate consultants, and other project managers working on the theatre and education complex, as well as work with the Board, Producing Artistic Director, and Chief Development Officer to complete the fundraising for the capital and endowment campaign;
  •  Serve as a spokesperson for the theatre; work closely with the staff, the Board, and advisors to expand and diversify revenue streams;
  • Build on the Theatre’s strong reputation by continuing to cultivate business relationships and nurture existing stakeholders in the community in order to enhance and develop support for programs, including partnership opportunities with other arts, educational and cultural institutions locally, nationally and internationally;
  • Work with the Producing Artistic Director and the Board to articulate its role and fulfill its governance responsibilities; help build strong relationships among Board, staff, volunteers, donors and subscribers;
  • Work with the Producing Artistic Director and the Board to update long-range strategic planning and implement GP’s shared values, mission and vision;
  • Hire, supervise, motivate, develop and evaluate staff, ensuring that staffing is appropriate to meet the organization’s goals; ensure that approved policies are consistently implemented;
  • Work with the staff to understand their contributions, strengths and concerns; instill a strong sense of partnership and cohesion across the organization; use open channels of communication to reinforce a culture of excellence toward achieving the highest standards of theatre practice;
  • Join other arts leaders in the region to advocate for increasing public support of a growing regional arts culture and community that has gained national prominence.


The ideal candidate has the following experience and qualifications:

  • Arts professional with management experience in a theatre or performing arts organization known for innovative programming, artistic excellence, and strong ties with the community; an extensive background or passion for theatre and educational and public programming would be an advantage; knowledge of current trends and developments in the performing arts;
  • Experience with previous capital campaigns and building projects would be an advantage;
  • The ability to work successfully with donors, community leaders, performing artists, educators, a Producing Artistic Director and the theatre’s Board to strengthen the theatre; measurable and successful results in selling tickets and raising funds and in identifying, cultivating and soliciting donors and other sources of revenue and in managing change; a detailed understanding of operations and financial management (inc. revenue and expense models) and ability to analyze financial reports and develop and monitor realistic budgets, particularly in a not-for-profit theatre or similar environment;
  • Demonstrated ability to forge mutually respectful and effective relationships with a diverse group of personalities to deliver exceptional theatre experiences to the public; an individual with a passion for connecting the public with theatre, who will enjoy connecting members of Naples and surrounding communities, as well as visitors to the region, to Gulfshore Playhouse;
  • Outstanding oral and written communication skills, including the means to address issues in non-confrontational and non-polarizing ways, but nevertheless with determination; a track record as an effective advocate for his or her organization;
  • A leader adept at planning, prioritizing, organizing and following through; a hard worker with a high energy level who welcomes accountability; a good listener and strategist; comfortable receiving input from many sources;
  • Someone who imparts trust, integrity and solidity and guides others in a similar vein; an ability to disagree without being disagreeable; a team player and team builder; someone who enjoys working in close collaboration with staff, Board and community members able to connect with a broad spectrum of community members and partners; a person with a sense of humor, curiosity and perspective.

For more information please contact:
Lee Kappelman
(202) 803-6674 or
m/Oppenheim Associates
425 Market Street, Suite 1020
San Francisco, CA 94105

Gulfshore Playhouse, a not-for-profit, professional theatre company located in Naples, Florida, is seeking a dynamic, detail-oriented and experienced individual to serve as Marketing Manager. Gulfshore Playhouse offers a diverse season of straight plays and musical fare ranging from venerated classics and Broadway hits to contemporary plays and world premieres. The Playhouse is passionately committed to producing high-quality, professional theatre which exceeds the expectations of the cultured residents and visitors of Naples, FL, many of whom are regular theatre patrons in New York, Chicago, Boston, Philadelphia, and Washington, D.C. Founded in 2004, the company produces in a 200-seat house with a seasonal staff of 26, and a year-round staff of 15. The Playhouse budget, currently just over $3M has grown 850% since 2009.  The Playhouse recently announced a $10M matching gift given by local philanthropists Patty and Jay Baker, which kicks off a capital campaign designed to result in a state-of-the art theatre center featuring a 400-seat mainstage, a 175-seat studio and an education wing.

Status: Full-time, year-round position
Start Date: As soon as possible

Gulfshore Playhouse seeks a Marketing Manager to join our senior management team.  The position is responsible for the leadership and management of the company’s overall marketing, advertising, and public relations initiatives, as well as for the effective promotion of each unique production, including messaging, marketing, advertising, and web and social media strategies.

The Marketing Manager reports to the Managing Director, and interfaces with senior management and others throughout the organization at strategic levels in order to determine internal marketing needs and translate them into strong and consistent messages. The position supervises the Audience Services Manager as well as a contract web designer/master, graphic designer, and adjunct marketing firm.

Representative Duties:

  • Plan and execute a marketing plan to reach goals.
  • Collaborate with the Producing Artistic Director and Managing Director to manage and execute the presentation and promotion the Playhouse’s mission, artistic vision, and image, both internally and in the community.
  • Development and oversight of overall marketing strategy for the organization.
  • Oversight of all media buys, trades, and other opportunities.
  • Provide creative direction and execute all marketing collateral and advertising campaigns for productions.
  • Develop and maintain ongoing relationships with local and national press and media contacts.
  • Engender a positive team environment.
  • Collaborate with Development to ensure integrated messaging.
  • Develop and manage various marketing budgets.
  • Oversee and manage all show program advertising sales.
  • Establish strong relationships and collaborations with community leaders, chambers of commerce, business associations, and the theatre community.
  • Help with events as necessary.
  • Manage, track, and plan campaigns.
  • Create exclusive media or partner opportunities as part of the overall strategy for each season.
  • Collaborate with the audience services manager on all public and subscription sales campaigns, as well as group sales strategies.
  • Play a prime role in charting strategy and a promotional action plan for Capital Campaign.


The ideal candidate would possess:

  1. A proven track record in the development, execution, and management of creative and successful marketing and sales programs for a professional performing arts entity, preferably a theatre.
  2. In-depth knowledge of pricing, statistics, and analytics; media buying; target marketing strategies; branding; and audience development.
  3. Advanced knowledge of social media and the available platforms, social media advertising, and email marketing implementation and tracking.
  4. Effective operational and strategic management skills in order to manage and motivate a staff in a team-oriented environment.
  5. Excellent communication and interpersonal skills in order to effectively represent the Playhouse in public.
  6. Exceptional writing, editing, and graphic evaluation skills.
  7. The ability to create and implement a balanced budget.
  8. Excellent computer skills along with knowledge of ticketing software and the MS Office suite.
  9. At least five years of increasingly responsible and successful employment in marketing and public relations, in a professional theatre or other professional performing arts environment.
  10. A Bachelor’s degree in advertising, marketing, communications, and/or journalism.  A degree in theatre is also highly desirable.

Salary: Commensurate with experience.

Please send cover letter, resume, and a list of references to Background checks will be performed on all applicants.

Would You Like to Volunteer for Gulfshore Playhouse?
First, let us make clear that we understand that in this day and age, with charities and volunteer opportunities abound, but time itself seems to be shrinking, that we appreciate the fact that you are here and considering donating some of your precious time to what we consider a worthwhile cause.

We have so many ways you can help!!

They include:

We are always looking for ushers: If you like the idea of getting to see the show for free, and are willing to donate some of your time, we need you! Usher requirements are the following:

  • Please be willing to usher for two shows of each performance (you will be able to watch once)
  • Be willing to arrive no later than 1 hour before the performance
  • Be willing to stay after the show (if you watch) for five minutes to help us tidy up
  • Wear an outfit with black on the bottom and white on top, and most importantly, bring your smile!

Fundraising event planning: On top of our productions, we have multiple events each year and we need help with the details! Join the committee, head the committee, find a space we can rent, help type letters, find sponsorship, input addresses, write letters. It’s all important at this stage of the game!

Mailings: Let’s state the obvious first! Any start-up organization is going to need lots of hands stuffing envelopes and licking stamps to get the word out there!! It’s all about education and awareness. The more people who know about us, the more money we can raise, the more events we can stage, the more quickly we can get to our goal of a new performing arts facility!!

Volunteering at the events: Depending on the event, there’s always work to be done. If it’s a theatrical event, we may need help working backstage, ushering, handing out programs, etc. If it’s a fundraising event, we’ll need help setting up the room, the equipment, getting people to the right location, etc.

Working on the productions: Do you have skills in carpentry or sewing? We could always use a few helping hands when our staff is hard at work putting the finishing touches on the costumes or set of our next production!

Monetary support: Donations are always welcome! Without continuing to raise funds, the rest is impossible. If you can, now is a great time to write a check. Or attend our next event and encourage 10 of your friends to come with you!! If you know of a business owner that might like to sponsor us or buy an ad, be sure to let us know.

Do you think you’d like to help? Please take a moment to fill in the form below. This will help us to know who you are and how we can best match your talents and interests with our volunteer opportunities.


Volunteer Now